SPeakeasy (Lifestyle)
You create experiences worth talking about. We make sure the right people are listening.
Most influencer campaigns are expensive “shout-outs” that disappear in 24 hours. We don’t believe in vanity metrics. We build high-impact partnerships that live longer, rank higher, and turn digital attention into confirmed bookings.
Speakeasy (Lifestyle) is our platform for hospitality, food, and lifestyle brands. We feature, review, and showcase venues and experiences to an engaged audience that’s actively looking for where to go, what to try, and who to trust.
“We love working with such a professional team” Sharon Hunink – Indaba Hospitality Group Marketing Manager
“Impressive results, thanks for the report feedback – followers definitely up!” Paul Rouessart – Dinner Time Stories South Africa
Where hospitality and lifestyle brands get discovered.
Speakeasy (Lifestyle) is the lifestyle curating and editorial arm of Speakeasy (Socials), built around our established channels. We create authentic, high-quality content that features hospitality and lifestyle brands: restaurants, boutique hotels, spas, wine bars, wellness studios, artisan products – and puts them in front of an audience that’s actively seeking their next experience.
This isn’t a generic influencer post with a discount code slapped on it. Every collaboration is a genuine, editorially crafted feature designed to make people want to visit, book, or buy. We show up, we experience it, we tell the story, and our audience pays attention because they trust us to only feature the places worth their time.
Our reach & Marketing Systems
Performance Metrics
Our ‘Approved’ reviews generate 260% more shares than standard ads.
Over the years, we have built a phenomenal online audience and established a strong digital presence. As trusted Lifestyle Curators, now featuring the combined expertise of Claudia, Judd, and Nicole, we provide comprehensive collaborations for premium experiences, restaurants, accommodations, spas, and events.
Zero Vanity Metrics.
We don’t chase inflated follower counts or vanity metrics. Every member of our audience is here by choice. Built organically through years of trusted, honest curation. We’ve deliberately built a clean, highly engaged community of local and global travellers who rely on our “Approved” guide to plan their experiences. Our numbers reflect genuine trust, high conversion, and real ROI.
30+ years of combined experience. Zero tolerance for filler.
People don’t just trust ads. They trust recommendations.
You can run all the ads you want. But when someone is deciding where to eat, where to stay or spend their Saturday, they’re looking for a recommendation from someone they trust. That’s what Speakeasy (Lifestyle) provides, a credible, engaging, first-person experience of your brand, delivered to an audience that’s already primed to act on it.
01.
Niche audience, not vanity metrics
Our followers aren’t a random mix. They’re people who actively follow us for hospitality and lifestyle recommendations. They want to know where to go, what to order, and whether it’s worth the trip. When we feature your brand, it reaches the people who are most likely to act on it.
02.
Authentic content, not a scripted ad
We visit. We experience. We capture it. Every collaboration is a genuine, first-person feature – not a staged photo with a caption full of hashtags. Our audience engages because the content feels real. Because it is.
03.
Content you can repurpose
Every collaboration produces photography, video, and written content. It lives on our channels, but it’s also yours to use, on your own social media, your website, your marketing materials. One collaboration, multiple assets.
Every collaboration produces photography, video, and written content. It lives on our channels, but it’s also yours to use, on your own social media, your website, your marketing materials.
One collaboration, multiple assets.
Moving beyond influence to lifestyle curation.
By partnering with us, you aren’t just getting a review. You are securing a legacy spot in our portfolio as expand to the global market. Our “Officially Approved” collection is a highly selective list of the world’s best spots. Starting right here in South Africa, we truly believe and know our international community will love. We act as a strategic marketing bridge, connecting premium brands with a discerning, high-LSM audience that values vetted excellence over social media volume.
The “Approved” Standard.
We don’t feature everything. Our audience trusts us because we are selective. To maintain the integrity of our curation, every brand we collaborate with must meet our core pillars:
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Vibe & Atmosphere: Whether it’s high-end luxury or a hidden gem, the energy must be intentional.
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Quality over Hype: We look for exceptional service, standout flavors, and genuine craftsmanship.
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Storytelling Potential: We seek brands that have a unique narrative we can sink our teeth into.
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Consistency: “Approved” status is reserved for those who deliver excellence, every single time.
Establishing Authority &
Global Trust:
We use the trust we’ve built over the years to give your brand instant credibility.” or “We’ve done the legwork so our audience doesn’t have to.
Connecting with High-Intent Audiences:
We don’t just reach followers, we engage a dedicated community interested in premium niches. By collaborating with our expanded team, we ensure your message is delivered to the right people across key hubs and beyond.
Leading Modern
Market Shifts:
Traditional strategies are evolving. We help you adapt to a world where high-intent travellers rely on definitive digital resources like Speakeasy (Lifestyle) to make informed luxury and leisure decisions.
Establishing Authority &
Multi-Platform Amplification:
We don’t do one-off posts that disappear in 24 hours. We build momentum through ‘Drip Marketing’ keeping your brand in the conversation long after the first cocktail is poured.
Authentic Curation vs.
Content:
In a landscape crowded with “influencers,” there is a demand for genuine intellectual insight from trusted curators. We position your brand as an “Approved” global authority within a like-minded community of tastemakers.
Global Strategic
Necessity:
Integration with global lifestyle curators is now a strategic necessity for brands aiming for the international market. We help you stay ahead of the curve, improving reach and developing high-value networks.
Our Affluent Global & Local Target Market:
Our primary audience is the high-LSM consumer class, concentrated in economic hubs with Judd and Claudia Sherrin in Gauteng and KwaZulu-Natal, and now significantly bolstered in Cape Town through our partnership with Nicole Hardenburg. This demographic drives the demand for global luxury and specialised experience markets.
Wellness & Sustainable Excellence: Dedicated coverage of ethical living, organic products, and specialised diets. We target the high percentage of consumers who prioritise sustainable choices on a global stage.
The “Approved” Experience Pillar: Focused on memorable, curated leisure. from 3D dining to boutique international accommodation. This aligns with the ‘Experience More’ megatrend among affluent global travellers.
Inclusive Lifestyle Leisure: We promote establishments that offer comprehensive, inclusive solutions for families and pets, often featuring our brand mascot, Tia-Maria the pug.
The Global Video Imperative: Recognising that video remains the dominant form of consumption, all Speakeasy (Lifestyle) campaign content is delivered via high-quality, professional short-form video to ensure maximum algorithmic reach across international borders.
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