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The 5 Biggest Mistakes Businesses Make on Social Media

The 5 Biggest Mistakes Businesses Make on Social Media

Mar 10, 2025 | Our Playbook

By Speakeasy Socials

Let’s discuss the 5 Biggest Mistakes Businesses Make on Social Media (And How to Fix Them).

Is Your Social Media Holding You Back?

Most businesses approach social media without a strategy, leading to low engagement, wasted budgets, and no clear results. The good news? These mistakes are fixable if you know what to avoid.

🚨 The Pain Point: Posting Without a Strategy

❌ Posting just to “stay active” with no clear purpose

Panic-posting whatever you can find on Monday morning because you “should post something this week.” This random approach isn’t just ineffective—it’s actively damaging your brand.

❌ Ignoring analytics and guessing what works

If you’re not tracking what works (and what bombs), you’re just gambling with your marketing budget.

❌ Running ads without proper targeting

That boost button is tempting, isn’t it? But throwing $50 behind a post without proper targeting is like setting your cash on fire and hoping someone notices the smoke signal.

❌ Not engaging with your audience

When followers comment and get crickets in return, they don’t just disengage… They leave.

❌ Over-promoting without providing value

Your audience doesn’t care about your latest promotion. They care what’s in it for them. If your feed looks like a non-stop infomercial, you’re driving people away

🚀 How We Solve This

Strategic Planning: We create data-driven content calendars that align with your business goals.
Audience Insights: Our in-depth analytics help you reach the right people at the right time.
High-Performing Ad Strategies: Stop wasting money on ads that don’t convert. We ensure every dollar counts.

Your audience is out there. They’re waiting for brands that get it right. Let’s make sure yours is one of them.

Book a discovery call today!

Like going from MTV to TikTok, we’ve seen it all and know what works. Welcome to Speakeasy Socials, we’re Nicole & Claudia and we’re here to create social strategies strong enough to cut through the noise and smooth enough to convert. Consider this your invitation to stop playing nice with your social media. Time to show them what you’re really made of.

Perfect blends aren’t just for cocktails – let’s create something top shelf together.

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